Applause is the release partner of choice for all things digital, and we will continue to help our customers release faster, with confidence."
"I am also very proud of our strong results – which clearly reflect our leadership in the testing space, as well as strong demand despite economic uncertainty. Our continued growth and high NPS show that we are helping our customers rise to the occasion, and I want to thank them for their continued trust and partnership," said Chris Malone, Applause’s Chief Executive Officer. In a complex world of market volatility, new technology eclipsing the old, fluid buying channels and changing expectations, digital remains the constant. "2022 was another year of exceeding customer expectations, and I could not be prouder of the Applause team’s achievements. Their testers give us insights into how real users in real situations will interact with and use our app, and then using those learnings, we can offer our customers the best sportsbook experience possible," said Ian Botts, Chief Technology Officer, Fanatics Betting and Gaming. To help with our efforts, we’ve engaged Applause for their expertise and knowledge around digital quality testing, including sports betting products. We are committed to providing a seamless, user-centric sportsbook experience that our customers will love. "This is a truly exciting time for Fanatics Betting and Gaming as we gear up to launch our online sports betting platform later this year.
This continued strong performance demonstrates that Applause remains the premier partner that brands such as Fanatics can turn to for authentic, real-world feedback on the quality of their digital experiences: Brands Such as Fanatics Rely on Applause for Real World Testing of Digital ExperiencesīOSTON, January 31, 2023-( BUSINESS WIRE)-Applause, a world leader in testing and digital quality, today announced that 2022 was another record-breaking year for growth and expansion, with even more global brands selecting Applause as their partner for testing digital experiences.Īpplause exited 2022 with a Net Promoter Score (NPS) of 60, marking the tenth quarter in a row of NPS scores well above 50.
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